It’s bad form to criticize a book without reading it. Having discussed Scott Galloway’s formula for performing manhood — protect, provide, procreate — in a previous post, I figured I should read the book in which he discusses it, NOTES ON BEING A MAN (my illustrations are meant to show two wildly different concepts of manhood).
On the plus side, Galloway’s formula is more nuanced and less patriarchal than I thought when I read it. He expands “protect” to mean being generally supportive — break up fights rather than joining them, don’t shit-post about people or your country. “Provide” can include doing stuff so your wife who’s making the bigger salary can get her job done. “Procreate” can include caring for kids as a friend, uncle, mentor. Of course these are not the usual meanings of the words, but if they help a guy feel he’s being manly when he cooks dinner while his wife works late, cool. Then again, Galloway is clear that men should expect to be the family breadwinner (if you split the check, women won’t see you as husband material) and that “procreate” typically should include sex, a partner and kids. Which brings me back to the earlier post’s observation that this requires a woman to play the corresponding role.
Galloway’s argument that toxic masculinity doesn’t exist — if you’re a rapist, a predator, a bully, you’re anti-masculine — is a less successful attempt to redefine a term. If that got more young men and boys to reject that behavior, well, that’s good. However it feels more like a desire to see masculinity as a solid good, no dark side.
There’s a lot of other dubious stuff in the book that I find dubious. As I discuss in Undead Sexist Cliches, “masculine behavior is built into the brain” covers an array of theories that didn’t pan out, starting with “men are smarter because their brains are bigger” in Victorian times. I’m automatically skeptical Galloway has the science right when he explains teen boy brains are fueled by testosterone, making guys run wild, smash things and engage in stereotypical male behavior. Except lots of boys don’t do this. At least one of his references, the book The Female Brain, has some dubious science (I recommend the books Testosterone Rex and Natalie Angier’s Woman for better analysis).
He’s definitely full of it when he argues schools are biased against boys because girl brains mature faster; boys “almost immediately fall behind their female classmates” because they aren’t ready to learn. If that were the case, why is “schools are failing boys” a relatively new issue. Did boys’ brains mature faster in the last century? Why didn’t we accept long before this that girls are naturally superior academically? Because we didn’t. When I was a teen, the media stereotype of teenage girls was that they were boy-crazy and flighty — sure, teenage boys were impulsive and foolish, but they kept their emotions in check better than girls did.

Likewise, I’m wary of arguments that educated women are finding it so hard to get mates they’re (gasp) marrying less-educated men; college ruins women for marriage is another undead sexist cliche. Plenty of women have written about frustration with finding a good man; Galloway seems to think the problem is that they’re too picky, “looking for a man in finance or media” who’s well-heeled enough to be a provider.
Galloway talks about how fighting a war takes “big dick energy” but we’re in an era when America has nearly 5,000 women deployed in combat roles and 150 women in the Army Rangers. That’s only 2 percent of the Rangers but if women can meet those demanding standards, clearly “big dick energy” is not what war requires.
The biggest problem I had with the book, though, is that it’s boring. Most of it is Galloway’s life story; while he’s a good storyteller his life as a child of divorce, coming of age, making bad decisions is not particularly novel or revealing. It’s the kind of stuff I’d find interesting, maybe, if he grew up to be Spielberg or Paul McCartney, but he didn’t. And boy, is it detailed, right down to typical meals and his parents’ brands of cigarettes. Mixed in with that we get the kind of epigrammatic advice I see in lots of business books and “as told to” autobiographies (the latter seem obligated to offer the subject’s Deep Thoughts on Life).
Galloway isn’t as bad writing about gender as I expected but if he has any good answers, they’re not in this book.
Cover by Frank Frazetta, all rights to images remain with current holders.














