I’m hoping The Aliens Are Here will sell well, but who knows? However I’m working a little bit more to promote it than usual. I applied to John Scalzi’s Big Idea feature but no slots were open. However Hugo-winner Cora Buhlert, whom I know from Camestros Felapton‘s comments section, has interviewed me about it! That was cool (thanks Cora!).
Sales are hard to guess. McFarland targets the library and serious movie buff audience which guarantees they 
turn a profit and I get royalties, but more royalties is always desirable. The Wizard of Oz Catalog was easily my biggest seller — no surprise, given there’s a long-standing fandom for Oz. And I cover a lot of Oz stuff that wasn’t detailed in fan websites at the time.
I always figured Screen Enemies of the American Way would do well because the topic — political paranoia in American films — hasn’t been explored much. It’s probably thee weakest seller but it still generates small regular royalties even several years later. Cyborgs, Santa Claus and Satan still sells even though it’s been in print for 20 years I have some thoughts upon rereading the book in 2017)
Now and Then We Time Travel did way better than Screen Enemies. To my credit, it’s an excellent, thorough book on the topic. So perhaps The Aliens Are Here, dealing with another popular topic, will do well too. 
You can visit Cora’s blog for details on why it’s worth reading and how I came to write it. Or, you know, buy it!
Here’s a set of movie posters representing all four books. First, for Gene Roddenberry’s 1977 TV pilot Spectre
Then for the underrated 1985 Return to Oz.
Warren Beatty’s 1974 masterpiece of paranoia, The Parallax View
And the 1961 time travel fantasy The Flight That Disappeared 
1971’s Andromeda Strain, one of my favorite posters.
And for my self-published Sex for Dinner, Death for Breakfast, here’s the poster for the second Bond film.
#SFWApro. Rights to all images remain with current holders.
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