I’m aware that trademarks and logos have to be distinctive and non-obvious — a winemaker has no rights to a generic name like Good Red Wine, for instance. While I’m sure these labels are distinctive, I’m not sure they scream Drink Me. For example, “Pessimist”
It’s a great looking label but what’s the message? If the guy under the tree drunk the wine, he’d be an optimist? It feels more like it’s associating the wine with despair than with its cure.
Pipe-smoking deer is also an odd choice for a spokes-animal.
Is anyone drinking wine for justice? Still, it’s a better association than pessimism.
Is Pandemonium a good association either? I can’t say the art grabs me.
And this one … I’ve no idea what it’s trying to do.
