Tag Archives: marketing

Divide and conquer — no, wait, design and conquer!

As I wrote last week, I’m starting to think about Southern Discomfort cover designs. Of course I won’t be doing the cover myself — I don’t have the skills — so a lot will depend on my cover designer, when I find them. If they’ve got a better idea than me, cool. That said, here’s my thinking to date.

As I’ve said before, Southern Discomfort straddles urban fantasy and intrusion fantasy; as urban fantasy is the better known subcategory, I’ve been focusing on those covers. While some fantasies in the genre go for evocative images, most covers have the protagonist posing there. Look at the difference between Lee Macleod’s original Storm Front cover and the more recent reissue (I don’t know the artist).This particular style doesn’t appeal to me; I hate the “people on the cover stare at you” school of art. A friend of mine has pointed out that these covers are still informative for readers. Looking at this one tells us the protagonist is male; the tone is dark; he’s operating in a city; he’s a wizard with a staff but dressed in contemporary clothes. It also fits into the style of the later Harry Dresden covers.

Similarly, this cover above by Nicole Sommer-Lecht (for a book I didn’t care for) shows us the protagonist — or a leading character, at least — is a woman, guns exist, she can shoot and she’s not drawn primarily as eye candy. Still, I’d prefer something different.

A friend suggested the cover of Alex Bledsoe’s Tufa novels (also Southern fantasy) and I do find it more evocative than a regular Person Standing cover (but again, don’t know the artist).From a cursory reading of the book jacket online (I will read it eventually) the setting we see behind the figure is just as important in the stories as the characters. Small-town Pharisee in the rain isn’t going to have quite the same feel but using that as a backdrop might be good. Which could be something like this —

A scene of conflict, such as when Maria and Olwen square off in one of the local parks. But with less cleavage than we see there. An alternative approach from the same series (Lackey’s “fae in the modern world” series had an odd influence on Southern Discomfort I’ll have to write about some time) is to go for a collection of characters, as in this Clyde Caldwell cover/That conveys the elements of the contents: elves, fast cars, dragons, contemporary dude, fox woman, woman with cleavage (I don’t recall that much cleavage in the story, but it’s been a while). It’s busier than I’d like with so much on the cover but it makes me imagine having Gwalchmai, hooded and sinister, at the center, with some of the women (Maria, Olwen, Joan, say) placed around him.

I’m not sure any of this is the answer, but it’s the start of one.

#SFWApro. All rights to images remain with current holders.

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Is our writers learning? Comps

One of the more frustrating parts of selling a book is “comps” — comparable novels or authors you can use to position yourself. You’ve seen them, I’m sure, the “perfect for fans of Jim Butcher/Lee Childs/Seanan McGuire/Nora Roberts!” recommendations in ads.According to this agent’s advice, and others, when you’re querying agents (and I presume publishers) you want to mention specific titles, preferably recent. This doesn’t seem to apply with ads where the comps are invariably author or occasionally movies or TV; one rom-com ad with a political background declared it would appeal to fans of The West Wing. Given the show is now 20 years old, I wonder if that indicates they’re targeting a demographic in their thirties and up or that they couldn’t come up with anything better.

If so I feel for them; this shit’s hard. As I’ve mentioned before, Southern Discomfort looks like an urban fantasy but in many ways it’s closer to intrusion fantasy, where there’s just one odd magical element and the world is otherwise normal. Does that mean if I pitch to urban fantasy fans I’ll hook them — it’s not quite the same old sort of thing — or annoy them by missing key genre elements?  If b, then what should I compare myself too? As the book’s set in 1973, would historical fiction be a better choice? And I’ll have to ask the same questions when I put out Let No Man Put Asunder.

To see if I can get a handle on the answer I’ve started reading books with an eye to finding comps: Southern fantasy, rural fantasy, small town fantasy, intrusion fantasy. The first of which was Caitlin Kiernan’s ALABASTER, which I first read several years ago.

Protagonist Dancy Flammarion is “an albino Boo Radley” (the protagonist of To Kill a Mockingbird) who first appeared in Kiernan’s Threshold (which I haven’t read). Assigned by a terrifying angel to track down monsters in a Southern gothic landscape, Dancy wanders through trailer parks, deconsecrated churches, decaying mansions and creepy gas stations with little enthusiasm but a determination to do god’s work.

I think I can cross this one off as a comp. It does feel more intrusion fantasy than urban fantasy — the monsters are an aberration, even if there are a lot of them — but it’s a much darker and freakier setting than Southern Discomfort. Pharisee Georgia may be going through hard times but it’s a nice place to live, which can’t be said about anywhere Dancy visits.

Kiernan’s prose style is also much more literary than mine, more so than on her first book, Silk (which I may reread too). She’s very good. Just not much use for this project but it was still good to reread her.

The one flaw in the book is that the introduction refers to The Well of Stars and Shadows as taking place in “the swamps of Okaloosa County, Florida.” I didn’t register that originally, probably because the story only references “North Florida” but as a former Okaloosa resident this has a very WTF quality. We do have swamps, but they’re on the federal land managed by Eglin Air Force Base, not anywhere people live. Even referring to “the swamps of Okaloosa County” as if it were a familiar landmark, like I’d say “the beaches of Okaloosa County” or “the Destin docks” sounds wrong — swamps are not an important part of the county at all. Which is part of why both Southern Discomfort and Let No Man Put Asunder are in imaginary cities — I’d just as soon not make mistakes like that.

Will I find a comp before Southern Discomfort comes out next year? Stay tuned …

#SFWapro. Covers by Lee Macleod (top) and Ted Naifeh, all rights to images remain with current holders.

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To market, to market

In between working on Questionable Minds and Undead Sexist Cliches, I’ve also been studying how to market them. My main source has been my friend Gail Z. Martin’s videos on the Continual Facebook page (sample here). They’ve been very helpful, though I also see a problem (for me, not inherent in the advice).

The helpful part is that to market your books, study how other people market theirs. How do they describe them? Do you see consistent words coming up again and again in blurbs? What sort of experience do they promise: cool worldbuilding, humor, friends you’ll want to stay with? Do they highlight the tropes the book contains? Trigger warnings? Then take all that and refine it.

The problem is that Gail recommends planning this out several months ahead of your book launch. Which would require me to know when my books are going to launch, and let’s face it I don’t. I thought they’d be done last year. They weren’t. Then I thought they’d be done by my birthday this month: Questionable Minds may be (though the cover may not be ready) but Undead Sexist Cliches almost certainly won’t. Is it because I consistently misjudge the time I’m going to take? Or that with no deadlines, it’s easy to let them slide a little so I can complete paying gigs or meet other people’s deadlines?

Is the solution to just sit on the book for a few months once it’s actually done and the cover is set? Or to speed myself up (yeah, good look with that)? I don’t know, but at least I’m asking the right questions.

#SFWApro.

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