Over at Atomic Junk Shop I’ve blogged about advertising in comics but the image below may be the weirdest one yet.
Comics sold a lot of random, surprising things back in the Silver Age but diamonds? Is the overlap of “guys who read comics” and “guys who need to buy diamond rings” that huge? I notice the specific reference up top to “military men” but the same question applies. Was the advertiser misjudging the market? Or was the rate so cheap they could afford to take a chance?
And, of course, did the rings ever show up when you sent the money? Were they worth anything? As Mail-Order Mysteries didn’t cover this particular mail-order option, I may never know.
